.At the launch of Astrid Andersen's brand new line Stel, a presentation stored outdoors on a pier, The Street's 2002 track "Switch the Webpage" was actually blowing up out of the sound system. It was actually a star-aligned, symbolic instant, considering that the London-trained designer is starting a brand new phase in her fashion trend life, this moment focusing the job around herself.Andersen's a lot appreciated name menswear brand name was centered, vivid, and also streetwise. Along with Stel, she clarified in a pre-show meeting, "I have to sit pleasantly at the facility of it possibly a lot more this time considering that today it is actually a women's damage brand, as well as it is in fact extra regarding me and my personal referrals." Stel likewise shows Andersen's evolution as an individual. After stopping her pipe, the designer moved back home to Jutland in the North of Denmark and had pair of youngsters. She's not the individual she was actually back then.Shifting gears in vogue is actually challenging to accomplish. Brands seem to be to handle lifestyles of their very own, as well as it is actually effortless to be pigeon-holed. Stel breaks with a number of style's conventions. The tag will definitely reveal in-season, so what appears are going to be actually readily available for acquisition. Concurrently, seasonality is less important in the Stel formula than relevance. Collections are going to be actually recognized by variety (01, 02, and 03 were received Copenhagen), the idea being actually that you can come together pieces around "seasons" both in your outfit and also on the selling floor. Andersen views no need for a well thought-out garment to become left even if the schedule webpages flip. "The straight translation of stel is actually physical body," she stated, but it [refers additional to] a foundational framework in a sort of industrial technique it [likewise illustrates] a collection of collectibles-- when you refer to a tea set, you would certainly name it a stel. For me, that was actually rather an interesting starting factor in relations to the concept of developing both antiques, but likewise one thing that is actually a brand new foundation." Possessing models pose on scaffold was actually fortuitous as it suggests several analogies. There is actually construction, which relates to building a brand new brand name, and also the concept of support connects to her view that garments ought to work for you. Stel is, essentially, a sort of modular offering, however not one with the angularity of something like Legos or even stacked Mu00e6rsk delivery compartments. Action, company, and empowerment belong to Andersen's strategy. "When I refer to the brand, I have this tagline: tailoring that you can roller skate in, denim you can easily dance in, shirting you may journey in." Independence, delight, movement.